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About Us
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As private hobbyists ourselves, we know
first hand how difficult it can be to find quality Koi and
pond supplies at
affordable prices. Quality pond supplies that actually work and beautiful Koi
fish shouldn't cost an arm and a leg. And it's this
simple belief that ultimately convinced us to take the big
plunge and become dealers ourselves. Our goal was
simple -- to offer the largest selection of quality pond supplies on the
Web at the lowest possible prices. We guarantee live delivery on all Koi
purchases and most product orders ship same day! We also offer
free shipping on most items sold in our online store.
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Having already established relationships with several well-known
dealers, direct importers, and domestic breeders, it wasn’t
difficult at all finding suppliers when it came time to launch
our online store. In fact, the first dozen or so Koi sold in our
online store were actually culls from our own private
collection. The term “cull” simply refers to a Koi one no longer
wishes to keep in their pond, usually in order to make room for
new stock. The more time you spend in this hobby, the more your
eye continues to improve. Your tastes evolve over time and suddenly you
begin to notice little flaws and imperfections in your beloved
Koi that you never noticed
before. This explains why many Koi keepers eventually wind
up purchasing more and more expensive Koi as they spend more
time in this hobby. |
All Koi, even those of the highest quality kept in pristine
water conditions, will eventually see their beauty start to
decline. And as a result, sometimes Koi you once viewed as the
crowning jewels of your collection will one day seem less
impressive, and you suddenly find yourself willing to let them
go -- often times at a price far below what you originally paid.
This explains why you’ll often find larger, beautiful Koi posted
in our online store for prices far below retail. Simply put, our
loss is your gain. So go ahead and exploit us. Just promise to
give our culls a nice home and we’ll promise to give you an
unbeatable deal.
Because we sell our Koi exclusively via our online store, we
don’t have the same overhead costs as many larger, storefront
dealers. We pass these savings along to our customers in the
form of lower prices and quantity discounts that you won’t find
anywhere else. Our niche market tends to be pond owners seeking
quality Koi and pond supplies at affordable prices. You will also never see any “call for price”
ads here, as we strongly disagree with this "bait and switch" tactic used by
some of our competitors. To the contrary, all our prices are clearly
posted for the whole world to see and we’re confident you won’t
find a better deal anywhere on the Web.
Because we only carry top quality products that have withstood
the test of time, we stand behind every product sold in our
online store. We also pride ourselves on providing a
personal level of service you won't receive from any other
vendor. If you’d like to find out what we’re currently up to, please
visit our Pond Diary
and if you'd like to see our business goals and long-term vision
for this site, please view our
mission statement.
While
our business continues to grow at a rapid pace, we remain
committed to providing personal and friendly service to each of
our valued customers. We value our reputation and customer
service remains our top priority. So if you are happy with
the quality of service we provide, please tell your
friends. If you are not, please tell us.
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